Jan 28, 2010
Water, Water, Everywhere…but Not a Drop to Drink…
Muhtar Kent leads a breakfast discussion about the global challenge of water, leveraging a report launched entitled Charting Our Water Future prepared by McKinsey with numerous other folks. “The global needs of Coca Cola is the equivalent of 8 months use across Mexico City”, we are told alongside Coke’s commitment to become a ‘zero water take’ company.
“We cannot stay as we are, we need to look for another approach…there is a way to deal with the growing gap…today withdrawals are growing at 2% a year, there is a gap of 40% by 2030 between demand (7000 billion cubic meters) and supply…productivity improvements will only deal with 20% of the overall gap, and there is a further 20% of the gap that can be closed by increasing supply in historic ways…that leaves a 60% gap where ‘something different’ needs to be done to address.”
McKinsey has applied the ‘cost curve’ methodology to water and brought crystallized data to the discussion at a high level (see Project Catalyst for how this method has been applied to carbon mitigation).…
